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Beware of the Viking invasion
On occasions we have pointed our stern finger at those who send too much direct mail. But how much is too much?
Don’t ask Richard Hallas’s father Geoffrey (below), the man who orders the paper on which the local church magazine is printed.
“During 2006, he noticed the quantity of Viking catalogues dropping through the door seemed to be on the increase, so decided to keep track of all the ones that arrived in the whole of 2007,” Richard says.
The answer: 63 catalogues, “including no fewer than 10 copies of the extra-thick quarterly full catalogue.” With 10 quarters, it must have been a long year at Viking.
“A millennium ago, the Vikings besieged us with longboats and spears. Today, the machines of war appear to be a sea of colour-printed catalogues,” says Richard, rather melodramatically, but we understand.
Can anyone beat 63 Viking catalogues? And can anyone at Viking tell us how many catalogues you send every year and – more importantly – how do we get you to stop?
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