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In training for the Olympic logo
You know our policy on helping PR companies give publicity to their clients. But when we get the chance to poke fun at the new Olympic logo, we will make an exception to our ‘no puffery’ rule.
And so we bring you the news that The Training Camp has launched a competition to let you submit an alternative London 2012 logo, with £400 if you win. And it has promised to forward all the best designs to the people who are planning the Olympics, for all the good that will do.
Training Camp chief executive Rob Chapman calls the official logo ‘a complete waste of time and money’, presumably on the ‘if you can’t beat them...’ principle to which Backbytes has long subscribed.
So if – like the official designers – you have five minutes to spare and a packet of magic markers, pop along to http://www.trainingcamp.co.uk/2012.
You could even send them to us, but unfortunately we are not offering a prize.
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