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The embarrassing boss moment

While we are discussing TLAs, ETLAs and beyond, Bob Freeman at Hyder Consulting recalls a meeting four years ago with a potential client.
‘I attended a bidding meeting in regard to the upgrade of a Wan. At one point the client asked what ATM meant and before I had the chance to reply my boss chipped in with the classic “It’s one of those cash machines. You know?”
Needless to say we did not win the commission.’

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