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Read the big print
Matthew Trump has a good suggestion for improving the state of broadband advertising.
‘Is not the solution to this and other similar adverts to make a legal provision that ensures any qualifier is printed in larger font than the offer, so that we would have: “UP TO” in big font, and “8Mbit/s” smaller.
‘It is honest, it helps the punter, it is the same rule for everyone, and stops us from overpaying for a service that is not the one advertised, and for that reason it will never happen.’
Of course, if there is anyone from the broadband industry who would like to write to us to defend the way in which broadband speeds are advertised, we promise to read what you have to say. But we won’t guarantee not to make fun of you next week.
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