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How to add value
Last week we were too busy discussing the taste of inedible things to full vent to your ideas on how to make dull commodities more valuable.
‘Water companies could pre-add single malt to the water. And ice,’ says Chris Harris at STL, who certainly has a developed concept of added value. ‘But if they’re going to do that, they might as well just leave out the water.’
Well, there is a shortage.
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