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Give us this day our daily spread
The story of the Toast Shop’s assault on ecommerce toast delivery takes an unexpected turn as reader Chris Harris, at STL, reports with disappointment the Toast Shop’s concept of added value. ‘I am interested to know if you can supply toast pre-spread with butter and marmalade? And if so, what choices of these do you offer?’ he asked. Came the reply: ‘Dear customer, the Toast Shop thanks you for your recent enquiry. The Toast Shop is currently unable to supply any toast spreads or toppings. This is an emerging market and our customer base may be assured that, as soon as the demand for spreads and toppings reaches a sustainable level, we will respond accordingly.’ Chris asks that more of you request the service so that he can get his toast pre-spread. We think that, frankly, this is the minimum level of service that would prevent the Toast Shop’s offering from becoming commoditised in a matter of weeks. As it claims to be ‘the UK’s number one online toast retailer’, it merely goes to show how underdeveloped the market is.
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Posted by :Marcus Xaesar | January 27, 2005 5:45 PM